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My shop is located in Winnipeg, on the windswept eastern edge of the Canadian prairies and I currently divide my time between building steel string and classical guitars (as well as the occasional banjo). I have been luck enough to study in Spain with Jose Romanillos and his influence has led me to a strong appreciation of the work and work methods of the makers of the past. I enjoy working with my hands instead of machines, and I strive to acknowledge the traditions of the craft in every guitar I build while still pushing towards the sound I hear in my head, and staying open to new ideas along the way.I now work with my father to produce a very limited number of guitars per year, no two of which are ever the same. My customers have included fingerpicking champion Tim Sparks, jazz guitarists Larry Roy and Harley Card, Irish guitarist John Doyle, and Seth Avett of The Avett Brothers. I have been playing guitar for over twenty years, and I believe this affords me the ability of working closely with someone to create a unique guitar that is suited to both them and their playing style.-Jordan McConnell
My building is informed by 30 years as a guitar player, nearly half of that as a professional with the Grammy and Juno Award winning band The Duhks. My years of touring and constant playing have resulted in a broad experience as a musician and have also led me to an intimate understanding of the various aspects of a guitar's function and playability. From sound production to set up, I have been involved in a love affair with the guitar for most of my life. I built my first guitar in September of 1999 with David Freeman in Saskatchewan, Canada. It was really just an interesting way to get a (hopefully) better acoustic guitar than I could afford at the time, but I was consumed and I never looked back. I returned to Winnipeg, quit my job, took over my father's small workshop and began building guitars full time. In 2001 I traveled to Spain for a masterclass with Spanish Luthier José Luis Romanillos. This marked a significant turning point in my building and ignited a deep passion and respect for the craft and for those who came before. I build mostly by hand, and use a minimum of jigs and fixtures. While this results in a limited number of instruments each year, it gives me the freedom to meet specific requests for customizing, and also allows me to work each piece of timber to bring out the best it has to offer, both sonically and aesthetically.

Jordan has been a friend of the shop for a while now. He's an amazing guitarist and tours with The Duhks, an incredible band that plays traditional roots music with a twist. Every time Jordan's in town he comes by and we peek inside the best guitars in the shop. He's truly in love with his craft and has already made guitars for big names like John Doyle and Tim Sparks. In my opinion Jordan has a true gift for both music and guitar that makes him a special builder with true insight into what a player needs and wants. I'm sure I'll have a McConnell guitar one day soon!
Winnipeg, Canada
Tim Sparks, Larry Roy, Harley Card, John Doyle, Seth Avett (The Avett Brothers), Paul Heumiller(Dream Guitars)
Steel String, Classical, Banjo
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